Wei
Tech Startup
Brand Design and Strategy
Wei is a consumer software company from Mozambique, dedicated to creating high-quality software that puts the needs and desires the user first, using a local approach in all of our endeavors, which allows a better understanding and serve of the needs of the community.
The name "Wei" is inspired by the Mozambique popular slang "way" which means an easy or simple way to get or do something, it can be better understood with the examples below:
Example 1: I have a way to buy cars at a good price.
Example 2: I have an exam way.
The final logo is a unique wordmark that's custom-made and clean and distinctive. It draws its inspiration from the sleek and geometric Gilroy typeface, giving it a distinct and memorable appearance.


















